Tuesday, July 27, 2010

Hello World

You may recall earlier this week when Mutt had a mini-celebration for our main mang Mr. Webb and the whole Mutt team after the Pac Ten logo became official. Today we celebrate again, as our little rebrand hits new-stands and splashes the internetz (and even Steve's iPhone) in the New York Times and Sports Illustrated. Not to mention, the Pac Ten website is less than fifteen minutes away from launching. (UPDATE: IT JUST LAUNCHED, CHECK THE TWELVE PAGES OF OUR LOGO) The anticipation is killing me.

It should be clarified that Steve has never been to Michigan, let alone studied there, and it was in fact Mr. Cromer S.I. was speaking of.

It's always fun to look at the progression of a mark, from initial concepts to final product, so why don't I walk you through the journey that was Pac Ten...

So once upon a time, the Pacific Ten Conference came to Mutt with a question, "Can you make us a new logo?" And Mutt said yes, I think we have just the ticket. Pulling from a collective 80+ years in sports we set out to make the ultimate sports logo.

Sketches became vectors.

Shields became significant.


And the new Pac Ten was born. We're thrilled to have been able to work on this project and we can't wait to show you all the Pac Twelve logo...

12 comments:

Andy Burdin said...

Great job guys, love it! Well done

DaniloM_W志竹olff0615 said...

當我微笑時,世界和我一起微笑;當我快樂時,世界和我一起活躍。..................................................

Jason said...

Just wanted to say nice job on the new logo. The mountain and wave in the shield is a nice touch but I'm also really digging the logotype when it's not in the shield. Congrats!

Lenin said...

Congrats on the logo and hard work. I appreciate you guys showing the sketches before the final logo, real insightful.

Anonymous said...

Hi there, fan and alum of the pac-10. nice redesign. http://www.underconsideration.com/brandnew has a little write up on the logo redesign, and references an SI article that implies this job was won based on speculative designs. I hope the pac-10 paid for those spec designs...

The blog listed above has a solid critique of the logo. Summed up, good start, but still needs some refinement.

Jeff Irving - Mortgage Loan Officer said...

Super happy with the new logo, excellent job. I assume you're getting rave reviews?

Dallon said...

I really like the new logo. As a European soccer fan, the shield reminds me a lot of the classic logos for a lot of those teams. The wave and the mountain was a really good idea.

Will the teams use their own colors in the logo (i.e., Arizona will use navy and red), or will all teams use the blue and white logo.

Can you guys work with the Big 10 to redo their logo? I graduated from Illinois and Indiana, and the Big 10 logo is pretty boring.

Charlie Quirk said...

Really sharp guys.

I love the wordmark on its own outside of the shield too.

That direction with the cube would have been a cracker too - reminds me a lot of Paul Rand's NeXT logo.

Cheers,

CQ

Tony Frusciante said...

A little late to the party about this logo, but hats off.

Ultrasound Technician said...

Hello bro nice article .
Keep posting good stuffs here

Anonymous said...

Where can we find the concept sketches for the logo? Are they still on the blog?

Peter Yue said...

This logo is even more important now at the Natty. Just as the great Hannibal said, "I love it when a plan comes together..."