You may recall earlier this week when Mutt had a mini-celebration for our main mang Mr. Webb and the whole Mutt team after the Pac Ten logo became official. Today we celebrate again, as our little rebrand hits new-stands and splashes the internetz (and even Steve's iPhone) in the New York Times and Sports Illustrated. Not to mention, the Pac Ten website is less than fifteen minutes away from launching. (UPDATE: IT JUST LAUNCHED, CHECK THE TWELVE PAGES OF OUR LOGO) The anticipation is killing me.
It should be clarified that Steve has never been to Michigan, let alone studied there, and it was in fact Mr. Cromer S.I. was speaking of.
It's always fun to look at the progression of a mark, from initial concepts to final product, so why don't I walk you through the journey that was Pac Ten...
So once upon a time, the Pacific Ten Conference came to Mutt with a question, "Can you make us a new logo?" And Mutt said yes, I think we have just the ticket. Pulling from a collective 80+ years in sports we set out to make the ultimate sports logo.