Saturday, December 27, 2008
Is it me or has advertising hit rock bottom? Here we are on the verge of a depression, and I can’t turn on the radio or pick up a paper without The Shane Company telling me I “need” a diamond heart pendant. Or better yet, that I’ll “regret” not buying the new Subaru Outback. I realize that corporations are desperate; and that, btw, my job is advertising. But man, our industry is in serious denial. And if we don’t evolve the whole thing might just collapse. In the meantime, here are a few guiding principles we all might want to reconsider:
1. People aren’t idiots.
2. People don’t need more stuff.
3. Honesty is a good thing.