Coming up with a name for your new business ain't easy. Some names make you sound like a precious ass, whereas others are as forgettable as your accountant. We like Mutt because it describes us (small but scrappy) and because it reflects what we hope to become (the antithesis of a “purebred” agency). Plus it's easy to rip on. Check out some of these self-important duds we once considered (most of which were penned by Luker).