Thursday, January 22, 2009
Ever hear the one about the Extreme Nurse?
Holy bear crap, creating a website takes time (insert arrogant scoff from digital “expert” here). It’s the same old culprits—us wanting to show too much work, us being obsessive-compulsive, Steve throwing unnecessary tantrums. But screw it—we’re having fun and we want it to be cool. For those of you who are starting to fret*, just imagine how awesome it’s going to be in two weeks when you're dipping and diving around our site like a digital Jacques Cousteau. Oh, and btw…I realize the Extreme Nurse headline has nothing to do with this piece. That’s because I’ve created what we in advertising call a “teaser”…an intentionally ambiguous nugget from our website that, without context, makes you pee yourself with excitement.