Webster’s defines a prodigy as “a highly talented child or youth”. Or in terms of advertising, Mikey McCommon. That’s him up there, laying some lines on the ladies at what looks like his 13th birthday party. It’s still hard to imagine that only four years later, Mike would win his first Gold Lion for the classic What Up Y’all? campaign. Reality is, most creatives work their entire life and never even sniff a Lion. And there’s Mike, blowing up Cannes only months after passing his driver’s test. Not even the great, prodigious, hypertalented Steve Luker can touch that.