Our most loyal readers will remember a post two months ago about the game-changing Snuggie. At the time it was the coolest Christmas gift in America. And only Portland hipsters like me knew about it. Apparently that’s no longer the case. Check out the tools from The Today Show pretending to be street in my Snuggie. I know trends come-and-go. And that no one (outside of tatted copywriters) owns cool. But this one hurts. And if Matt Lauer were sitting next to me right now, I’d do a downward dog on his head. Wait, that's not what I mean.