Monday, March 23, 2009
Sex, Beef & Soda.
After watching an inordinate amount of basketball this weekend, I had to shut it down on Saturday. Reason being, my psyche simply couldn’t take the incessant barrage of stupid commercials anymore. One thing I surmised rather quickly is that advertisers think of my kind (male sports fans) as having three motivations in life: sex, beef and soda. Literally every ad I saw this weekend, save the occasional insurance ad, was about one of these three core needs. What’s funny is I can remember a time when sports brands (Nike, Gatorade, Adidas) used to advertise during sports. Apparently, today’s fan doesn’t actually play sport. They’re simply too busy chasing tail, pounding soda and stuffing their heads with beef patties.