Monday, March 23, 2009
Insight of the Day.
As a strategic planner, it’s critical that I share my unique perspective on things like culture, religion, politics and hot dogs. Without my POV, the world of advertising and the creative people who populate it would die on the vine. Some folks I know would be appalled by this assertion. Others, including my former colleague Ulysses, would simply nod in agreement and ask me to refill his coffee mug. Reason being, Ulysses is what we in the business call a visionary. He, and his fellow Messiahs, see, hear and feel things the common man overlooks. Things such as, why people drink PowerAde (because it has power), why people quit their jobs (because they’re unhappy) and why people play Guitar Hero (because they like music). I realize that for most novices, these "insights" probably sound obvious. But let me assure you, they're not. Just ask Ulysses.